Campaign ideation and rollout.

Work produced for Forty Eight Point One.

Nominated for Campaign of the Year at the Restaurant Marketer & Innovator Awards.

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In the lead up to World Lobster Day, Burger & Lobster were determined to bring 'lobster back to the people', uniting the 50% of the population who'd never tried it before to democratise the dish for a day.

 

The premise was simple: bring a first-timer friend with you on the 25th of September, and they'll get their meal for free. 

 

I created a campaign direction that embraced this fully, helping Burger & Lobster bring people together (by breaking Lobsters apart). We encouraged regulars crack on with their favourite meals, while novices have a crack at something brand new.

A playful campaign event with community at the fore — 

you could say it's almost like breaking bread, but better. 

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