KARAVIE
Tone of voice concept.
Work produced for FOXHAT.
An ingredient suffering from a PR crisis, US brand Karavie were looking for a tone of voice that cut through the clutter of industry buzzwords to highlight the deeper benefits of CBD. Challenging topics considered taboo in the market, I wrote a concept that leant into the circumstances of CBD consumption — a line of products highly associated with stress, anxiety, mental health, and medicinal pain management. Coming from a place of honest understanding, my concept introduced the deep end, a value that aims to destigmatise the reality of CBD use and encourage nuanced, genuine conversation about how CBD — and in turn, Karavie — impacts their clients for the better.
Because CBD oil that absorbs into the skin may be normal,
but a brand that goes beyond the surface isn’t.
Was that deep?
ABOUT US COPY
We’re not afraid of venturing deeper. Because we know there’s more to your experience than meets the eye. And there’s more to our impact than meets the skin.
Welcome to the deep end.
Our products were created for tough conditions. But that doesn’t mean the conversation around them needs to be. The tangible is important but, here, care extends beyond that. Topical in nature, topical by discussion. Our products aim to break down the stigma behind mental and physical ailments and help you realise your full potential — in body, mind and circumstance alike.
WEB HERO
If you’ve found yourself here,
find yourself here.
MISSION STATEMENT
We believe in products that go beyond skin deep in impact and ideology alike. Combining ingredients, intentions and conversations that take themselves as seriously as the issues they’re set to remedy. We aim to go beyond the surface, building communities through pure inputs and purer intentions. Helping you restore your sense of self, and a newfound sense of belonging, too.
BUSINESS CARD
Prefers substance over small talk.
Alex Karagianis //
Founder & Director
ORDER CONFIRMATION
Here to validate your order.
And then your feelings.
PRODUCT DESCRIPTION ONE
Full spectrum oil
DEEP TALK // For when things aren’t running smoothly.
Let this sink in — 1000mg CBD per 30ml.
And then this — you’re in control now.
Sometimes the solution is on the tip of your tongue. A concentrated hemp extract, our full spectrum oil restores your inner strength and soothes anxiety. Enriched with organic CBD, our signature remedy stabilizes your mental health, realigns sleep schedules and balances your physical state.
PRODUCT DESCRIPTION TWO
CBD gummies
DEEP TALK // For when life feels hard to swallow.
Let this sink in — 25mg CBD per bear.
And then this — it won’t be like this forever.
We believe in wellness from the inside out. That’s why we recommend using our CBD gummy product (in conjunction with using your words). Derived from organic hemp from the mountains of Evergreen, Colorado, these premium CBD-infused gummies will help you realign your sleep schedule, balance your mood and calm your mind.
© 2024
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